PPC Management Services Built on Query Discipline
The fastest way to waste money in pay-per-click is letting one campaign bid against every intent. Structure and negatives protect the budget before bidding matters.
Written and maintained by the SEO Studio technical team · last reviewed October 2026 · methodology and SOP documentation
Weekly hygiene
Search-term review every seven days, with negatives pushed to the right level. Broad match without weekly negatives is a donation to the search engine.
- Search-term review weekly, without exception
- Negatives applied at campaign or list level deliberately
- Placement exclusions refreshed from the report
Scaling without losing efficiency
Increase budgets in segments already converting within target cost per acquisition, and hold everything else. Efficiency usually collapses in unmeasured new segments.
- Budget increases only in proven segments
- Isolated budgets for new market tests
- Documented stop-loss rules agreed in advance
Questions people ask about ppc management services
How do you charge for management?
Do you use automated bidding?
Can you work with our existing landing pages?
Agree the scope with our team
We quote this service against an agreed brief, deliverables and acceptance criteria. Advertising spend, social management, website builds and major integrations are separate from SEO retainers.